Post by shikapatho on Oct 18, 2023 1:35:58 GMT -8
Certainly, if you work with Digital Marketing or are sympathetic to the subject, you have come across the term Sales Funnel a few times
In this article we clarify these points and present practical examples of how to boost your sales using simple concepts. But it is of GREAT value to your business.
The Sales Funnel is a structured process with the aim of guiding and providing all the necessary support to the consumer throughout the purchasing journey.
It begins the moment the consumer becomes aware of a specific need. In this way, it remains until the deal closes.
This structured process consists of 3 main steps that are divided throughout the purchasing journey. Therefore, to present a certain type of content in each of them, which will provide a good whatsapp database experience for the consumer and bring them increasingly closer to the solution you are proposing
This is the first step. We have all types of prospects, from those curious about the subject to those looking for a specific solution. Users can reach this stage through different paths: sponsored media, organic search, social networks, emails, etc.
A strategy used at this stage of the funnel would be the use of Sponsored Media. Boosting more generic articles about a product or service that are aligned with your business strategy or impacting a user who seeks information in a broad way. For example, for a computer business, impacting users by searching for the keyword “which are the best notebooks”. Realize that the visitor is looking for references to delve deeper into the subject and be able to make the best decision.
Another strategy would be through Content Marketing . Here the objective is to attract the user in an “organic” way. Then get your contact details so you can become a Lead and can then advance through the funnel stages. A widely used technique is known as offering Digital Rewards. It provides eBooks or Articles with valuable content. It is free for the user and you only need to fill in a field with your email for them to send you the material.
It is important to understand that Sponsored Media and Content Marketing complement each other at each stage of the Sales Funnel.
At this stage of the funnel, the user is already aware that they have a need or intention to purchase. Now you will evaluate the best solution for your problem. Therefore, it is time to start relating to the potential client. Present to them how your product or service can help them.
Following the previous example for a computer business, the prospect will no longer search for “which are the best notebooks”. But more specific terms such as notebook brands, for example: “Dell Notebook”, “Lenovo Notebook” or “Apple Notebook”. Then present the solution options you have through Sponsored Media. This with a Landing Page that will present the user with your e-commerce products filtered according to the brand they are searching for.
Also advancing in the Content Marketing strategy , after the user requests your eBook or Article, we can use the technique called Lead Nurturing . Now you can insert it into automatic email blasts. This occurs at pre-defined time intervals, with suggestions for relevant materials on the subject he recently researched. This technique allows you to bring potential customers closer to your company. Thus generating reliability and maintaining a positive relationship, even if he is not there at the time of purchase.
In this article we clarify these points and present practical examples of how to boost your sales using simple concepts. But it is of GREAT value to your business.
The Sales Funnel is a structured process with the aim of guiding and providing all the necessary support to the consumer throughout the purchasing journey.
It begins the moment the consumer becomes aware of a specific need. In this way, it remains until the deal closes.
This structured process consists of 3 main steps that are divided throughout the purchasing journey. Therefore, to present a certain type of content in each of them, which will provide a good whatsapp database experience for the consumer and bring them increasingly closer to the solution you are proposing
This is the first step. We have all types of prospects, from those curious about the subject to those looking for a specific solution. Users can reach this stage through different paths: sponsored media, organic search, social networks, emails, etc.
A strategy used at this stage of the funnel would be the use of Sponsored Media. Boosting more generic articles about a product or service that are aligned with your business strategy or impacting a user who seeks information in a broad way. For example, for a computer business, impacting users by searching for the keyword “which are the best notebooks”. Realize that the visitor is looking for references to delve deeper into the subject and be able to make the best decision.
Another strategy would be through Content Marketing . Here the objective is to attract the user in an “organic” way. Then get your contact details so you can become a Lead and can then advance through the funnel stages. A widely used technique is known as offering Digital Rewards. It provides eBooks or Articles with valuable content. It is free for the user and you only need to fill in a field with your email for them to send you the material.
It is important to understand that Sponsored Media and Content Marketing complement each other at each stage of the Sales Funnel.
At this stage of the funnel, the user is already aware that they have a need or intention to purchase. Now you will evaluate the best solution for your problem. Therefore, it is time to start relating to the potential client. Present to them how your product or service can help them.
Following the previous example for a computer business, the prospect will no longer search for “which are the best notebooks”. But more specific terms such as notebook brands, for example: “Dell Notebook”, “Lenovo Notebook” or “Apple Notebook”. Then present the solution options you have through Sponsored Media. This with a Landing Page that will present the user with your e-commerce products filtered according to the brand they are searching for.
Also advancing in the Content Marketing strategy , after the user requests your eBook or Article, we can use the technique called Lead Nurturing . Now you can insert it into automatic email blasts. This occurs at pre-defined time intervals, with suggestions for relevant materials on the subject he recently researched. This technique allows you to bring potential customers closer to your company. Thus generating reliability and maintaining a positive relationship, even if he is not there at the time of purchase.