Post by account_disabled on Feb 24, 2024 23:44:10 GMT -8
How can companies boldly commit to sustainability? Often, when it comes to making a business aim for social, environmental and economic responsibility, challenges often arise in achieving this. One of the keys to success is selling sustainability as a business KPI, but... what exactly is it about offering sustainability as an indicator of business success? We tell you.
According to Sustainable Brands , for Vanguard Renewables, a US leader in the development of organic-to-renewable energy projects, questions about how to get companies to truly commit to sustainability is a common theme in the sector, and involves very different lessons and challenges between companies.
sustainability as a business KPI
The journey towards sustainability begins here…
According to Vanguard Renewables, achieving the journey to sustainability requires changes from the inside out; map progress along the way and establish KPI's.
In this sense, selling sustainability as a business KPI will allow for a more detailed understanding of business performance and the factors that contribute or inhibit growth.
But… what is a KPI? According to Quickbooks , it refers to a key performance indicator, a quantifiable measure used to track performance toward a defined strategic objective. Used to support overall organizational goals, the best KPIs serve as clear objectives or milestones to achieve as the team moves forward.
Although KPIs are usually linked to Cell Phone Number List a company's strategic objectives, they will largely depend on the type of company and industry. But above all, a KPI can expose the realities of business growth, or lack thereof, and help improve your bottom line with superior business insights.
sustainability as a business KPI
5 actions to sell sustainability as a business KPI
While the journey to achieving corporate sustainability will include complications, the experiences of the following sustainability managers will allow for firmer steps in progress.
Sara Burnett, vice president of food policy, sustainability and public relations at Panera Bread; Niki King, chief sustainability officer at Unilever; Kevin Hagen, vice president of environmental, social and governance (ESG) strategy at Iron Mountain, shares five tips for selling sustainability as a business KPI.
1. Know the company's core beliefs
Sara Burnett recognizes that Panera Bread cares about its food, its customers, its associates and its community, and often uses these touchpoints as ways to discuss the role sustainability can play in fulfilling the company's multifaceted mission. .
Management is then more likely to successfully engage in deeper, more tactical conversations toward sustainability.
I am a big advocate of putting commitments in the world, to help hold yourself accountable
Sara Burnett, vice president of food policy, sustainability and public relations at Panera Bread.
sustainability as a business KPI
2. Show metrics
Kevin Hagen advises that business discussions about sustainability must go beyond emotional conversations about people and the planet. Including sophisticated metrics that can be better seen in spreadsheets will have greater weight for management, shareholders and investors.
For example, while carbon accounting can provide insight into a company's dependence on fossil fuels, reporting its high degree of price volatility and high cost invoices can open eyes to parts of the business that had not been previously considered. previously considered.
According to Sustainable Brands , for Vanguard Renewables, a US leader in the development of organic-to-renewable energy projects, questions about how to get companies to truly commit to sustainability is a common theme in the sector, and involves very different lessons and challenges between companies.
sustainability as a business KPI
The journey towards sustainability begins here…
According to Vanguard Renewables, achieving the journey to sustainability requires changes from the inside out; map progress along the way and establish KPI's.
In this sense, selling sustainability as a business KPI will allow for a more detailed understanding of business performance and the factors that contribute or inhibit growth.
But… what is a KPI? According to Quickbooks , it refers to a key performance indicator, a quantifiable measure used to track performance toward a defined strategic objective. Used to support overall organizational goals, the best KPIs serve as clear objectives or milestones to achieve as the team moves forward.
Although KPIs are usually linked to Cell Phone Number List a company's strategic objectives, they will largely depend on the type of company and industry. But above all, a KPI can expose the realities of business growth, or lack thereof, and help improve your bottom line with superior business insights.
sustainability as a business KPI
5 actions to sell sustainability as a business KPI
While the journey to achieving corporate sustainability will include complications, the experiences of the following sustainability managers will allow for firmer steps in progress.
Sara Burnett, vice president of food policy, sustainability and public relations at Panera Bread; Niki King, chief sustainability officer at Unilever; Kevin Hagen, vice president of environmental, social and governance (ESG) strategy at Iron Mountain, shares five tips for selling sustainability as a business KPI.
1. Know the company's core beliefs
Sara Burnett recognizes that Panera Bread cares about its food, its customers, its associates and its community, and often uses these touchpoints as ways to discuss the role sustainability can play in fulfilling the company's multifaceted mission. .
Management is then more likely to successfully engage in deeper, more tactical conversations toward sustainability.
I am a big advocate of putting commitments in the world, to help hold yourself accountable
Sara Burnett, vice president of food policy, sustainability and public relations at Panera Bread.
sustainability as a business KPI
2. Show metrics
Kevin Hagen advises that business discussions about sustainability must go beyond emotional conversations about people and the planet. Including sophisticated metrics that can be better seen in spreadsheets will have greater weight for management, shareholders and investors.
For example, while carbon accounting can provide insight into a company's dependence on fossil fuels, reporting its high degree of price volatility and high cost invoices can open eyes to parts of the business that had not been previously considered. previously considered.