Post by account_disabled on Mar 4, 2024 0:19:57 GMT -8
Patagonia, Ben & Jerry's, Allbirds and TOMS have something in common: they are all committed to using their business as a force for good . This means they are certified B Corps – the gold standard for better businesses. Do you know how to be a B Corp? We tell you.
What is a B Corp?
B Corps are a new type of corporation that uses the power of business to solve social and environmental problems. The letter B stands for “profit,” because B corporations want to become the best business in the world.
The difference between a traditional business and a B Corp is that certified B corporations:
They comply with the standards of social performance and comprehensive and transparent environmental performance.
They are consistent in doing things properly.
They meet higher standards of legal responsibility.
B Corps are important because they Chile Mobile Number List accelerate the evolution of businesses. Many companies tend to focus on short-term profits, and it shouldn't be that way.
Long-term strategies must be created that benefit everyone, including companies, employees, suppliers, the community, the environment and shareholders.
Apart from that, B Corps redefine success in business. They focus on using their power and are interested in goals more important than making money and increasing sales.
How to be a B Corp?
To achieve the distinction as a B company, it is first required that the corporation is determined to use its market force to build solutions to social and environmental problems, therefore, to make institutional and legal decisions that respond to reducing the consequences of Your activities.
You will have to go through a rigorous ruling process by B Lab – a non-profit organization and the main driving agent of policies and strategies that lead to a new paradigm in the economy – or one of its entities.
Subsequently, you must comply with some characteristics of how to be a B Corp. According to the System B page , to start the process, it is essential:
Have more than 12 months of operations.
Being in a competitive market.
Legal requirement of Company B.
Be a for-profit entity.
Take into account that the evaluation is for the business as a whole.
how to be a certified b b corp
In addition to these protocol points, Carla Heim , senior advisor for Social Entrepreneurship at BDC, recommends to businessmen and women who want to join the movement:
Trust in the power of business as beneficial forces, committing to inclusive and sustainable prosperity.
Take the free pre-assessments: the Impact Assessment and the Disclosure and Controversial Industries Questionnaire .
Reasons to become a B Corp
In addition to the fact that it is possible to generate a real and authentic transformation, more and more consumers are concerned about the ecological footprint left by products, which is why they analyze the processes and management of those who provide them.
According to a study conducted by Aflac —an American insurance company and the largest provider of complementary insurance in the United States—in 2019, 77% of people interviewed inclined their purchasing decisions toward companies committed to the environment.
Likewise, 73% of investors thought that this effort would have a favorable impact on the return on investment.
Obtaining the B Lab certificate provides several benefits to the company : being able to rigorously communicate that the company is doing things well; differentiate yourself from others.
Pablo Sánchez, founding partner of Roots for Sustainability.
How to be a B Corp
As if that were not enough, a study carried out by IBM, in 2020, in which 19 thousand consumers of 28 different nationalities participated, 57% stated that they were willing to change their consumption habits to help reduce the environmental impact and in addition to paying up to 35 % more for sustainable products.
Likewise, 79% stated that it is important for more brands to have authenticity certifications; of this group, 71% would be willing to pay up to 37% for products from companies that offer transparency in their processes.
How to be a B Corp: taking companies one step higher in CSR
Faced with such a changing landscape, the B Corp certificate will be the certainty of the business commitment to the world, so those companies that possess it will gain the trust of consumers, making the profit multidimensional.
Community B will revolutionize the market and corporate social responsibility, even covering some of the latter's blind spots, given that it entails a restructuring effort and high quality standards, as well as a decisive vision, elements that will give added value to the leaders who join. to this new way of understanding the market.
According to Forbes : B Corps go beyond intention and into action.
In Mexico, according to Expansión data , there are more than 2,500 companies certified as B Corp, these enjoy benefits such as marketing between system brands or support materials to improve their procedures.
While these initiatives can be valuable and important, the existence of CSR programs does not necessarily mean being a responsible brand or being socially conscious.
A company may advertise a line of sustainable products, but the products may be manufactured under inhumane working conditions, for example. Or they may participate in a corporate giving program, but also seriously pollute the very community they are donating to.
In this sense, if a corporation is looking for how to be a B Corp, it must demonstrate real concern for its consumers, the environment, the community, comprehensive sustainability and the interests of its stakeholders .
Big companies are B Corps
As mentioned above, there are already many companies considered B Corp, and below we share some that during 2021 obtained a higher score, constituted with more than 250 employees.
Environment
Saitex International , a Vietnamese company dedicated to the manufacturing of clothing, implements ecological processes, using clean energy resources and providing value to the community.
Customers
Sunrise Banks is a socially responsible bank, focused on creating financial empowerment for all. The Minnesota-based bank is certified by the US Treasury as a Community Development Financial Institution (CDFI), its products are designed with people and their needs in mind.
In addition, it also achieved the highest score in the Governance category .
Community
Dr. Bronner's, a company founded by a master soapmaker descended from a Jewish-German soapmaking family, used the labels of its exceptional castile soap to spread a message calling to recognize their unity or perish: “We are all one or none!” .
This company offers personal care products of the highest quality and has environmental and artisanal standards, in addition to allocating a portion of its profits to improving social problems.
Workers
Northwest Permanente is the largest medical group in Oregon and Southwest Washington comprised of more than 1,300 physicians and clinicians. His recognition is focused on the compassion and humane treatment he provides to each and every one of his collaborators.
The company achieved a high score for contributing to “the financial security, health and safety, well-being, professional development of its employees.” Achieving a high figure in terms of the benefits it offers them.
Currently, many companies are wondering how to be a B Corp, and although the path is not easy, more and more companies are achieving it.
What is a B Corp?
B Corps are a new type of corporation that uses the power of business to solve social and environmental problems. The letter B stands for “profit,” because B corporations want to become the best business in the world.
The difference between a traditional business and a B Corp is that certified B corporations:
They comply with the standards of social performance and comprehensive and transparent environmental performance.
They are consistent in doing things properly.
They meet higher standards of legal responsibility.
B Corps are important because they Chile Mobile Number List accelerate the evolution of businesses. Many companies tend to focus on short-term profits, and it shouldn't be that way.
Long-term strategies must be created that benefit everyone, including companies, employees, suppliers, the community, the environment and shareholders.
Apart from that, B Corps redefine success in business. They focus on using their power and are interested in goals more important than making money and increasing sales.
How to be a B Corp?
To achieve the distinction as a B company, it is first required that the corporation is determined to use its market force to build solutions to social and environmental problems, therefore, to make institutional and legal decisions that respond to reducing the consequences of Your activities.
You will have to go through a rigorous ruling process by B Lab – a non-profit organization and the main driving agent of policies and strategies that lead to a new paradigm in the economy – or one of its entities.
Subsequently, you must comply with some characteristics of how to be a B Corp. According to the System B page , to start the process, it is essential:
Have more than 12 months of operations.
Being in a competitive market.
Legal requirement of Company B.
Be a for-profit entity.
Take into account that the evaluation is for the business as a whole.
how to be a certified b b corp
In addition to these protocol points, Carla Heim , senior advisor for Social Entrepreneurship at BDC, recommends to businessmen and women who want to join the movement:
Trust in the power of business as beneficial forces, committing to inclusive and sustainable prosperity.
Take the free pre-assessments: the Impact Assessment and the Disclosure and Controversial Industries Questionnaire .
Reasons to become a B Corp
In addition to the fact that it is possible to generate a real and authentic transformation, more and more consumers are concerned about the ecological footprint left by products, which is why they analyze the processes and management of those who provide them.
According to a study conducted by Aflac —an American insurance company and the largest provider of complementary insurance in the United States—in 2019, 77% of people interviewed inclined their purchasing decisions toward companies committed to the environment.
Likewise, 73% of investors thought that this effort would have a favorable impact on the return on investment.
Obtaining the B Lab certificate provides several benefits to the company : being able to rigorously communicate that the company is doing things well; differentiate yourself from others.
Pablo Sánchez, founding partner of Roots for Sustainability.
How to be a B Corp
As if that were not enough, a study carried out by IBM, in 2020, in which 19 thousand consumers of 28 different nationalities participated, 57% stated that they were willing to change their consumption habits to help reduce the environmental impact and in addition to paying up to 35 % more for sustainable products.
Likewise, 79% stated that it is important for more brands to have authenticity certifications; of this group, 71% would be willing to pay up to 37% for products from companies that offer transparency in their processes.
How to be a B Corp: taking companies one step higher in CSR
Faced with such a changing landscape, the B Corp certificate will be the certainty of the business commitment to the world, so those companies that possess it will gain the trust of consumers, making the profit multidimensional.
Community B will revolutionize the market and corporate social responsibility, even covering some of the latter's blind spots, given that it entails a restructuring effort and high quality standards, as well as a decisive vision, elements that will give added value to the leaders who join. to this new way of understanding the market.
According to Forbes : B Corps go beyond intention and into action.
In Mexico, according to Expansión data , there are more than 2,500 companies certified as B Corp, these enjoy benefits such as marketing between system brands or support materials to improve their procedures.
While these initiatives can be valuable and important, the existence of CSR programs does not necessarily mean being a responsible brand or being socially conscious.
A company may advertise a line of sustainable products, but the products may be manufactured under inhumane working conditions, for example. Or they may participate in a corporate giving program, but also seriously pollute the very community they are donating to.
In this sense, if a corporation is looking for how to be a B Corp, it must demonstrate real concern for its consumers, the environment, the community, comprehensive sustainability and the interests of its stakeholders .
Big companies are B Corps
As mentioned above, there are already many companies considered B Corp, and below we share some that during 2021 obtained a higher score, constituted with more than 250 employees.
Environment
Saitex International , a Vietnamese company dedicated to the manufacturing of clothing, implements ecological processes, using clean energy resources and providing value to the community.
Customers
Sunrise Banks is a socially responsible bank, focused on creating financial empowerment for all. The Minnesota-based bank is certified by the US Treasury as a Community Development Financial Institution (CDFI), its products are designed with people and their needs in mind.
In addition, it also achieved the highest score in the Governance category .
Community
Dr. Bronner's, a company founded by a master soapmaker descended from a Jewish-German soapmaking family, used the labels of its exceptional castile soap to spread a message calling to recognize their unity or perish: “We are all one or none!” .
This company offers personal care products of the highest quality and has environmental and artisanal standards, in addition to allocating a portion of its profits to improving social problems.
Workers
Northwest Permanente is the largest medical group in Oregon and Southwest Washington comprised of more than 1,300 physicians and clinicians. His recognition is focused on the compassion and humane treatment he provides to each and every one of his collaborators.
The company achieved a high score for contributing to “the financial security, health and safety, well-being, professional development of its employees.” Achieving a high figure in terms of the benefits it offers them.
Currently, many companies are wondering how to be a B Corp, and although the path is not easy, more and more companies are achieving it.