Post by account_disabled on Mar 4, 2024 2:26:06 GMT -8
Share on LinkedIn Share on Twitter Share on WhatsApp Share on Telegram Share on Facebook Copy link
Selling directly on Instagram is now a reality. From now on, companies in the United States that have a company account on the social network will be able to use Shoppable Posts , publications that allow you to sell on the platform without the need to use a browser.
As with Facebook, Instagram does not want its users to have to leave the social network to respond to the call of brands that want to offer their products on it, who until now have been able to promote their products through photographs and videos. , integrating in the best of cases a link that redirects to the brand's website .
Trying to offer a better alternative, the platform integrated a func Job Function Email Database tion since last November with which products can be tagged in photographs that have been shared by business accounts, although until now it was only available for companies in its trial version but now are opened to business accounts in the US.
How Shoppable Posts work
In Shoppable Posts, users can see a photographic composition with one or more products and when they click on them, a button is displayed. Once the product they prefer is selected, users will see a page , without having to leave the application, with details such as the price, description, additional photos and a button that allows “buy now”.
In fact, the design of Shoppable Post reminds us of Facebook Instant Articles , but dedicated to products . Showing products in detail within the application will be a great advantage for the two million advertisers who use Instagram in their campaigns. You can see how it works in the following video:
Because product pages load within the app, they display much faster than the browser could open, and if the details don't appeal to the customer, they can quickly navigate back to the brand's news feed.
Additionally, business accounts using Shoppable Post will also have access to metrics coming from the feature , including the number of people who have accessed the product or information pages.
In the future, Instagram plans to integrate a “save” button so that users can tag those products they liked, and then return to see them in detail. This would be a good option since sales are not always achieved on the first impulse, and every day more users use the Internet to make a comparison between options and prices to make their purchasing decision.
[Tweet ShoppablePosts load much faster than any mobile browser”]
After several attempts, direct sales have been integrated into Instagram
Plans to transform Instagram into a point of sale are not new. In fact, a few months ago we told you about Nike , which announced that it would include the social network as a direct point of sale, although it had not revealed how they would achieve it.
A closer case was that of Reebok , which partnered with the marketing technology company Curalate , and created a transactional page that is a replica of the Instagram design to which its consumers are redirected. A strategy not as useful as Shoppable Post, but it did take advantage of the large number of users who are attracted to discover products on the social network every day.
None of that will be necessary anymore, initially Shoppable Posts will only be available for business accounts in the United States, but it is expected that they will soon be available to all brands worldwide.
Selling directly on Instagram is now a reality. From now on, companies in the United States that have a company account on the social network will be able to use Shoppable Posts , publications that allow you to sell on the platform without the need to use a browser.
As with Facebook, Instagram does not want its users to have to leave the social network to respond to the call of brands that want to offer their products on it, who until now have been able to promote their products through photographs and videos. , integrating in the best of cases a link that redirects to the brand's website .
Trying to offer a better alternative, the platform integrated a func Job Function Email Database tion since last November with which products can be tagged in photographs that have been shared by business accounts, although until now it was only available for companies in its trial version but now are opened to business accounts in the US.
How Shoppable Posts work
In Shoppable Posts, users can see a photographic composition with one or more products and when they click on them, a button is displayed. Once the product they prefer is selected, users will see a page , without having to leave the application, with details such as the price, description, additional photos and a button that allows “buy now”.
In fact, the design of Shoppable Post reminds us of Facebook Instant Articles , but dedicated to products . Showing products in detail within the application will be a great advantage for the two million advertisers who use Instagram in their campaigns. You can see how it works in the following video:
Because product pages load within the app, they display much faster than the browser could open, and if the details don't appeal to the customer, they can quickly navigate back to the brand's news feed.
Additionally, business accounts using Shoppable Post will also have access to metrics coming from the feature , including the number of people who have accessed the product or information pages.
In the future, Instagram plans to integrate a “save” button so that users can tag those products they liked, and then return to see them in detail. This would be a good option since sales are not always achieved on the first impulse, and every day more users use the Internet to make a comparison between options and prices to make their purchasing decision.
[Tweet ShoppablePosts load much faster than any mobile browser”]
After several attempts, direct sales have been integrated into Instagram
Plans to transform Instagram into a point of sale are not new. In fact, a few months ago we told you about Nike , which announced that it would include the social network as a direct point of sale, although it had not revealed how they would achieve it.
A closer case was that of Reebok , which partnered with the marketing technology company Curalate , and created a transactional page that is a replica of the Instagram design to which its consumers are redirected. A strategy not as useful as Shoppable Post, but it did take advantage of the large number of users who are attracted to discover products on the social network every day.
None of that will be necessary anymore, initially Shoppable Posts will only be available for business accounts in the United States, but it is expected that they will soon be available to all brands worldwide.