Post by account_disabled on Mar 4, 2024 20:28:20 GMT -8
Marina Lopez Categories Online communication , Marketing , Retail marketing Retail in the metaverse: where is virtual reality going? The metaverse is a totally new world, a 3D virtual universe where each individual interacts with an avatar to play, work, learn and even socialize and interact with other people. It is a world full of unknowns, also for retail companies that want to enter the metaverse , because we still do not know what its real impact will be. There are many people who still do not believe (or do not want to believe) that this fourth dimension is really going to happen. The idea of the metaverse has to do with the union of the physical and digital world , which we already know as phygital . If we talk about retail in the metaverse , we first have to remember that the social and health crisis caused by the COVID-19 pandemic has led to a great change in consumer habits .
These new customs are not temporary, but have led to a transformation in our purchasing attitude and even in the way we relate to each other. With new consumer habits, practices that take advantage of the possibilities BTC Users Number Data of digitalization and that also incorporate the importance of sustainability for a better future have been promoted. These changes not only affect the youngest , because even people from more advanced generations have dared to use e-commerce platforms and new technologies more after the pandemic. Some experts already estimate that the use of electronic commerce and digital communication “has moved forward five years . ” An advance that has also influenced the arrival of new concepts such as the metaverse.
How is the retail sector going to change with the metaverse? The metaverse is going to change our attitude when buying products . Retail consumption in the metaverse has infinite possibilities for brands , as it allows them to create a new world totally adapted to their taste. In this way, companies can shape themselves in the way that best reflects their values and the brand image they want to show to their customers. In the metaverse, shopping platforms such as shopping centers can be created , with an experience that goes beyond what consumers expect from the in-person experience, since it can be enjoyed the way each individual prefers : alone, in company. , with whoever you want to invite or with the rest of the avatars in this immersive environment.
These new customs are not temporary, but have led to a transformation in our purchasing attitude and even in the way we relate to each other. With new consumer habits, practices that take advantage of the possibilities BTC Users Number Data of digitalization and that also incorporate the importance of sustainability for a better future have been promoted. These changes not only affect the youngest , because even people from more advanced generations have dared to use e-commerce platforms and new technologies more after the pandemic. Some experts already estimate that the use of electronic commerce and digital communication “has moved forward five years . ” An advance that has also influenced the arrival of new concepts such as the metaverse.
How is the retail sector going to change with the metaverse? The metaverse is going to change our attitude when buying products . Retail consumption in the metaverse has infinite possibilities for brands , as it allows them to create a new world totally adapted to their taste. In this way, companies can shape themselves in the way that best reflects their values and the brand image they want to show to their customers. In the metaverse, shopping platforms such as shopping centers can be created , with an experience that goes beyond what consumers expect from the in-person experience, since it can be enjoyed the way each individual prefers : alone, in company. , with whoever you want to invite or with the rest of the avatars in this immersive environment.