Post by account_disabled on Mar 9, 2024 22:45:33 GMT -8
That you can start planning a strategy for Black Friday 2021 and conquer one of the busiest dates of the year. 1. Make delivery easy As we saw previously, product delivery options can be a decisive factor when shopping on Black Friday 2021. Therefore, review your shipping methods and see how you can make the process more agile and satisfactory for the customer. Remember that shipping is a big factor in shopping cart abandonment. If you don't usually offer free shipping, offering this option during Black Friday 2021 can be a very attractive marketing strategy. It could be what was needed for those potential customers, who were in doubt, to make the purchase and get to know your products. You can offer free shipping on the entire website or for a minimum amount, do the math and see the best option for your company. Another interesting strategy for Black Friday 2021 is to provide a product pickup point. This is a way to reduce costs for the company, while pleasing customers. If your company does not usually provide this type of service, it is important to remember that collection will be a new point of contact with the consumer and, therefore, will be part of the purchasing experience.
Therefore, be careful and ensure that the process is organized and in line with the exceptional experience you want to offer your customers. 2. Offer an attractive offer Firstly, at this point, it is necessary to look at your stock and analyze your sales to determine which items should go on sale. Furthermore, it is important to know your audience well and identify the offers they expect your Black Friday 2021 to have. To do this, it is worth doing a survey of your customers and potential customers, as well as observing social media. After identifying the product, it's time to define the discount Brazil Phone Number Data percentage for Black Friday 2021. Here, it's worth remembering that there is no more attractive offer than one that the customer has no doubt is real. After all, your loyal consumers and even those who have not yet made a purchase, but who visit your business and want an item, usually know the prices of the products. Therefore, no false promotions, resorting to this type of artifice can generate negative comments on social media and be very expensive for your brand's reputation.
In addition to satisfying customers who were hoping for that item to make it to Black Friday 2021, by offering a much-desired product it can serve as bait for other sales. Since customers are already buying this irresistible item, the chances of them purchasing other products increases, thus increasing the average consumer ticket. 3. Try paid ads Don't want anyone to miss out on your Black Friday 2021 campaign? Paid ads on social media could be the way out. In 2020, 82% of the platform's retailers planned to advertise on Facebook and Instagram for Black Friday or Cyber Monday. As we have seen, they are decisive for the purchase. In other words, advertising on social media is an excellent way to increase your brand's reach and win more customers on Black Friday 2021. Think about your budget and consider trying your Pay Per Click (PPC) advertising. According to Hanapin Marketing (2019), 79% of marketers say that PPC is extremely beneficial for their business. With the many customization options, you can easily segment your paid ads according to your target audience and make them “just like” these consumers. 4. Use social media for sales In the age of social media, there is no way around it, these platforms need to be the center of your strategy to win Black.
Therefore, be careful and ensure that the process is organized and in line with the exceptional experience you want to offer your customers. 2. Offer an attractive offer Firstly, at this point, it is necessary to look at your stock and analyze your sales to determine which items should go on sale. Furthermore, it is important to know your audience well and identify the offers they expect your Black Friday 2021 to have. To do this, it is worth doing a survey of your customers and potential customers, as well as observing social media. After identifying the product, it's time to define the discount Brazil Phone Number Data percentage for Black Friday 2021. Here, it's worth remembering that there is no more attractive offer than one that the customer has no doubt is real. After all, your loyal consumers and even those who have not yet made a purchase, but who visit your business and want an item, usually know the prices of the products. Therefore, no false promotions, resorting to this type of artifice can generate negative comments on social media and be very expensive for your brand's reputation.
In addition to satisfying customers who were hoping for that item to make it to Black Friday 2021, by offering a much-desired product it can serve as bait for other sales. Since customers are already buying this irresistible item, the chances of them purchasing other products increases, thus increasing the average consumer ticket. 3. Try paid ads Don't want anyone to miss out on your Black Friday 2021 campaign? Paid ads on social media could be the way out. In 2020, 82% of the platform's retailers planned to advertise on Facebook and Instagram for Black Friday or Cyber Monday. As we have seen, they are decisive for the purchase. In other words, advertising on social media is an excellent way to increase your brand's reach and win more customers on Black Friday 2021. Think about your budget and consider trying your Pay Per Click (PPC) advertising. According to Hanapin Marketing (2019), 79% of marketers say that PPC is extremely beneficial for their business. With the many customization options, you can easily segment your paid ads according to your target audience and make them “just like” these consumers. 4. Use social media for sales In the age of social media, there is no way around it, these platforms need to be the center of your strategy to win Black.